Lunch, happy hour, weekend dinner

Put one food deal in front of nearby diners

Use a short offer, a food picture people recognize, and a simple direction.

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Street advertising example relevant to restaurants

Short answer

Your offer and your spot decide the best format

Use a short offer, a food picture people recognize, and a simple direction. Start with your exact location and audience. Then pick from a moving sign, a big sign, or a worn sign.

Common mistakes

What people get wrong

  • The sign lists the whole menu instead of the one deal that's easy to say yes to right now.

  • Lunch specials show up at night, or the sign runs all day with no link to real rush hours.

  • The sign sits inside your own window instead of the corner where drivers pick where to eat.

Build the message

What your sign could say

Lunch Special

$2 off any entree until 2pm

Turn in at the next light

Happy Hour Starts Now

Half-price appetizers, 4 to 6pm

Patio seating available, walk right in

Weekend Brunch

Free coffee with any brunch entree

Follow the arrow to the side entrance

Compare formats

Best picks for restaurants

01 / Motion

Sign Spinners

Great for lunch or happy hour. Motion at the curb catches hungry drivers deciding right now.

02 / Scale

Jumbo Signs

Works when your restaurant sits back from the road, giving drivers time to plan the turn.

03 / Walking

Backpack Boards

Fits a walkable dining strip where people are already on foot between restaurants.

Before you start

Check these before you make your sign

  1. 01

    Set the exact hours the deal is good for, so staff and signs match.

  2. 02

    Pick one dish or deal instead of the whole menu.

  3. 03

    Match the timing to real rush hours: lunch, happy hour, or brunch.

  4. 04

    Check the rules with your plaza or city before putting a sign at the curb.

  5. 05

    Point to the right door, especially if parking is around back.

Restaurants

Questions to ask first

What time of day works best for restaurant street advertising?

Match the offer: lunch needs late-morning to early-afternoon, happy hour needs late afternoon, brunch needs weekend late morning.

Should the sign mention specific menu items?

Yes. One item, like appetizers or brunch, is faster to read than a full menu and gives people something to want.

Does this work for a restaurant inside a shopping center?

Yes, especially near the parking lot entrance or a corner where drivers can still see it before they pick a place to eat.

Does one format always work for this?

No. The best choice depends on your exact spot, your audience, and your offer.

Take the next step

Get street advertising for restaurants

Tell us your business, location, and the format you want. We will check what is available before you commit to anything.

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