Open houses, new communities, tours

Help people find a property or open house

Show the property type or event and the way there. Don't turn the sign into a listing sheet.

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Street advertising example relevant to real estate

Short answer

Your offer and your spot decide the best format

Show the property type or event and the way there. Don't turn the sign into a listing sheet. Start with your exact location and audience. Then pick from a moving sign, a big sign, or a worn sign.

Common mistakes

What people get wrong

  • The sign crams in square footage, price, and agent phone number, but drivers only see it for a few seconds.

  • Directional signs stop at the main road instead of guiding people through every turn to the property.

  • The same sign runs every weekend, even when no open house or tour is scheduled that day.

Build the message

What your sign could say

Open House Today

1 to 4pm, all welcome

Follow signs to the model unit

New Community

Now touring available homes

Turn left at the sales office flags

Open Today

Waterfront lots, limited availability

Enter through the main gate

Compare formats

Best picks for real estate

01 / Scale

Jumbo Signs

A long approach road into a new community needs a big, far-away sign before the turn.

02 / Motion

Sign Spinners

Good at the last corner before an open house, where motion confirms this is the turn.

03 / Walking

Backpack Boards

Not common here, but useful at a walkable tour event or sales center.

Before you start

Check these before you make your sign

  1. 01

    Check every turn between the main road and the property, not just the first one.

  2. 02

    Pick the one thing that matters most: open today, new community, or tour available.

  3. 03

    Check HOA or city rules on directional signs near the property.

  4. 04

    Set the exact open house or tour hours so timing matches reality.

  5. 05

    Take signs down right after the event so it doesn't look outdated.

Real Estate

Questions to ask first

Should the sign include price or square footage?

Usually no. A street sign gets a few seconds. Use it for 'open today' and directions, not listing details.

How many directional signs are usually needed?

Enough to cover every turn a driver would otherwise miss. Drive the route yourself to check.

Does this work for new construction communities as well as single listings?

Yes, and often more so. A big community with an unfinished entrance can be harder to find than a single house.

Does one format always work for this?

No. The best choice depends on your exact spot, your audience, and your offer.

Take the next step

Get street advertising for real estate

Tell us your business, location, and the format you want. We will check what is available before you commit to anything.

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