First two weeks matter most

Help people notice your new spot

Give one reason to visit now. Make the door or turn easy to find.

Talk to us about it
Street advertising example relevant to grand openings

Short answer

Your offer and your spot decide the best format

Give one reason to visit now. Make the door or turn easy to find. Start with your exact location and audience. Then pick from a moving sign, a big sign, or a worn sign.

Common mistakes

What people get wrong

  • The sign shows the name, hours, phone number, and three deals. Drivers see too much and remember none of it.

  • No one stands at the real turn or plaza entrance. Cars drive past and never notice you opened.

  • The campaign runs for one afternoon, not the full first week. Most people never see it.

Build the message

What your sign could say

Now Open

Free sample with any purchase this weekend

Point toward the plaza entrance on Federal Highway

Grand Opening This Week

20% off your first visit

Direct drivers to the new parking lot entrance

We Just Opened Next Door

Buy one, get one on opening day

Wave pedestrians toward the door, not just the window

Compare formats

Best picks for grand openings

01 / Motion

Sign Spinners

Movement at the entrance stops cars that would drive right past.

02 / Scale

Jumbo Signs

A big sign on the road gives drivers time to plan the turn.

03 / Walking

Backpack Boards

Good for walking your sign through a busy strip mall once your storefront is easy to see.

Before you start

Check these before you make your sign

  1. 01

    Pick the exact door or turn the sign should point to, not just the address.

  2. 02

    Pick one opening deal your staff can actually give out.

  3. 03

    Check that you can put a sign or spinner on that sidewalk, median, or shoulder.

  4. 04

    Plan for the whole opening week, not just one day.

  5. 05

    Make sure parking directions match what drivers actually see from the road.

Grand Openings

Questions to ask first

How long before opening day should the campaign start?

A few days around your opening works better than one big day. It gives repeat drivers more chances to notice.

Should the sign say 'Grand Opening' or something else?

'Now Open' or 'Grand Opening' works if people can find you easily. If the entrance is hard to spot, point the way first.

What if the plaza has multiple new businesses opening at once?

Talk about your business and your entrance only. That way you don't get lost with the other new signs nearby.

Does one format always work for this?

No. The best choice depends on your exact spot, your audience, and your offer.

Take the next step

Get street advertising for grand openings

Tell us your business, location, and the format you want. We will check what is available before you commit to anything.

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