We're Here
Entrance around back, next to the garage
Turn at the second driveway
Second floor, back lot, or hidden entrance
Make it easier for people to find your door
When people can't find your entrance, show direction and your name before any offer.
Talk to us about it
Short answer
Your offer and your spot decide the best format
When people can't find your entrance, show direction and your name before any offer. Start with your exact location and audience. Then pick from a moving sign, a big sign, or a worn sign.
Common mistakes
What people get wrong
The sign leads with a sale when the real problem is that people can't find the door.
There's no sign at the actual turn, only at the building, so drivers have already passed it.
The sign uses an internal plaza name instead of a landmark people can see from the main road.
Compare formats
Best picks for easy-to-miss locations
Sign Spinners
Motion at the exact missed turn is often the single best fix for a hidden entrance.
Jumbo Signs
A big, simple sign on the main road warns drivers before the confusing turn.
Backpack Boards
Can guide people through a plaza or breezeway once they're on foot but still can't spot the door.
Before you start
Check these before you make your sign
- 01
Drive or walk the route a new customer takes. Note exactly where they get confused.
- 02
Lead with direction and your name before adding any offer.
- 03
Use a landmark visible from the main road, not an internal plaza or suite name.
- 04
Get permission for the exact spot where people get lost, not just near the building.
- 05
Decide if the fix should stay up long-term or just for a campaign.
Easy-to-Miss Locations
Questions to ask first
Should a hard-to-find location advertise a sale at the same time?
It's usually better to fix the direction problem first. Add the sale sign once people can find you.
How do we know exactly where the confusion happens?
Drive or walk the route like a new customer, from more than one direction. Note where the entrance stops being visible.
Is this a one-time fix or an ongoing need?
Some spots only need a short push while customers learn the layout. Others, like a hidden suite, may need signs long-term.
Does one format always work for this?
No. The best choice depends on your exact spot, your audience, and your offer.
Take the next step
Get street advertising for easy-to-miss locations
Tell us your business, location, and the format you want. We will check what is available before you commit to anything.