Sales Event Today
0% financing available
Pull into the main lot entrance
Lot traffic on a busy road
Show one car deal at street level
Use one strong offer and one clear way into the lot. Skip the long inventory list.
Talk to us about it
Short answer
Your offer and your spot decide the best format
Use one strong offer and one clear way into the lot. Skip the long inventory list. Start with your exact location and audience. Then pick from a moving sign, a big sign, or a worn sign.
Common mistakes
What people get wrong
The sign lists several car models and finance terms at once. None of it is readable from a moving car.
Signs sit at the edge of the lot instead of at the driveway drivers actually need to see in time.
An old event sign stays up long after the sale it was announcing has ended.
Compare formats
Best picks for auto dealers
Jumbo Signs
A busy road needs a big sign drivers can read well before the driveway arrives.
Sign Spinners
Motion at the driveway helps confirm the turn during a sales event.
Backpack Boards
Not common on a car lot road, but can work at an outdoor auto show.
Before you start
Check these before you make your sign
- 01
Pick which driveway or entrance the sign should point drivers toward.
- 02
Choose one offer, like an event, trade-in push, or new stock, not several at once.
- 03
Check dealership frontage rules and any city sign limits.
- 04
Set the exact sales event dates so signs come down when it ends.
- 05
Tell sales staff how to respond when a walk-in mentions the street sign.
Auto Dealers
Questions to ask first
How far from the dealership should visibility start?
Far enough that a driver at highway speed has time to plan the turn. A bigger sign usually wins on fast roads.
Can one sign promote multiple vehicle models?
It's better to lead with one offer or event. Let the lot show the models once someone turns in.
What happens after the sales event ends?
Take the sign down or change it right away. An old 'this weekend only' sign hurts trust in your next promotion.
Does one format always work for this?
No. The best choice depends on your exact spot, your audience, and your offer.
Take the next step
Get street advertising for auto dealers
Tell us your business, location, and the format you want. We will check what is available before you commit to anything.