Quick answer: Street advertising puts one short message where people already walk or drive. It does not try to explain your whole business. It gets attention, gives one reason to care, and points to one next step.
The street is the ad
Your ad has to compete with traffic, buildings, weather, and people talking. The question is not how much you can fit on the sign. The question is what a person can read in a few seconds.
Three ways to get noticed
A sign spinner moves at one spot. A jumbo sign is big, so people see it from far away. A backpack board walks with foot traffic. These are three different tools, not three versions of the same thing.
What to put on the sign
Put one offer, event, opening, or reason to stop first. Add your business name and one action word only if the sign still reads clean. Save the details for your menu, website, or store.
What we check first
We check the exact spot, the view, the timing, safety, permission, and what we can offer before we agree to a job. A city name alone does not answer those questions.