Quick answer: Palm Beach County has 39 official cities and towns. We still plan around the exact address and the real view there, because coastal, city, suburban, small-town, and rural spots all need different things.
Coastal areas need a simple, clean sign
Hotels, shops, and homes in coastal areas often already look upscale. A short message and a well-picked spot work better than extra decoration.
Cities and suburbs need to pick size or motion
Long roads may call for a big, readable sign. A fixed entrance may call for motion instead. The real view decides.
Small towns need extra precision
Small towns may have very few business areas. A guide can describe the place, but it does not mean we cover the whole area or have an office there.
Western routes take more time
Farm areas, horse country, and event venues can mean longer drives. Fewer, bigger words and clear directions matter most here.